Top Ten Tips for Local Search Success
Local search can be closely likened to the somewhat out-of-date yellow pages. Local search simply means getting relevant results on local businesses for searches made on the internet and within mobile apps.
Local search is particularly important to businesses as they try to get ahead of the competition and stay there and considering the number of internet users and people that make use of the different search engines to look for information and solutions to their different problems, it is becoming more important for businesses to take the idea of local search more seriously.
In other to achieve success in local search, it is not enough for the website to appear on Google or any other search engine when relevant words or phrases are typed in. It actually requires that you implement well-planned strategies to help the business come up in the local search listings otherwise known as local business listings.
The tips for success should therefore consider desktop and mobile users if it is to be a success. Below are on-page and off-page local search optimization tips that would help your business in getting the needed local exposure.
On-Page Local Search Optimization Tips
The first on-page local search optimization tip is to use custom title tags, image alt tags, Meta tags, and even page headers on all the pages of your website that have the local search terms included in them.
The second tip is to blog about local news, stories of success, tips, and any other relevant information to your business.
The use of long-tail keyword research is the third tip in this category. This helps you get ahead of the competition in dominating opportune niches.
If you are really serious about local search success, then you cannot avoid making your website mobile friendly. This allows users of mobile devices access and easily check out your website without any impediments.
Your web content needs to be unique and creative and subsequently promoted in order to take charge of the local search results.
Off-Page Local Search Optimization Tips
The first tip here is to set up your business on Facebook, Google+, Yelp and Foursquare.
The second off-page local search optimization tip is to have your business submitted to Merchant Circle, Bing, YP, and such other resources.
Online reviews would also help your local search success. You therefore want to encourage customers to leave review on your review sites.
Your online reputation is very important in determining the success of your local search. This makes it important to have your company’s online reputation cleaned up.
Social media has come to stay and the many benefits of it transcends being just a platform where people connect as businesses use it to engage and relate with their customers and your business should not be an exception especially as you look to get ahead of the local competition.
By following these tips, you can be sure of your business ranking above the competition in local search.