SEO Checklist for Startup Websites
As a startup, there are lots of things on your mind. From admin issues to market domination and a whole lot of others, startups try to prioritize and manage their resources to ensure they do not fall into the category of businesses that fail even before they started. Even as you try to prioritize and manage, the importance of having a good online presence cannot be overemphasized.
With the use of the internet increasing at an incredible rate, businesses are continuously trying to rank high on search engines to ensure they get as much quality traffic as possible to their website in order to rank ahead of the competition and subsequently increase their sales figures.
Below is a SEO checklist and the items that must be included especially for startup websites.
Key phrase research
The importance of this cannot be overemphasized. The very important terms that would attract traffic to your website should be on pages of your website. You also want to be sure that you know the words that will be typed by people when they search for what you provide.
The Google Adwords Keyword Planner is a tool that can be sued in this instance. This is very important to getting traffic to your website as you might get no traffic at all if this phase is not gotten right.
Make sure your website is “indexable”
Whichever way you start building your website, a default setting that prevents the site from being indexed by search engines usually exist. You therefore need to run through the website and ensure that your website can be indexed by search engines. While running through the website, when something like this <META NAME=”ROBOTS” CONTENT=”NOINDEX is seen, it means the page cannot be indexed.
The title tags of your web pages need to be a description of the page content. It does not end here, as the title tags should also contain important key phrase for the page in question.
In actual fact, search engines use the title tags in crawling and indexing a website so you want to be sure you are giving the search engines the true and best information about your website.
Structure of URL
The URL of the site needs to make sense both to the different search engines you are looking to get traffic from and the humans that will probably visit your website. It is also best to carefully consider the structure of the URL you intend using from the onset to avoid the challenges faced when the site becomes big and you have to change the structure. The URL should be structured in a way that internet users can readily know what to expect when they click on the link.
While it is not compulsory to install Google Analytics and Webmasters tools on your website, it is important to always keep track of the performance of your website. This makes it possible for you to make adjustments when and where necessary.
By implementing these ideas, you can be sure that your website will be ready to rank high on search engines when you eventually launch it.