How to Write Title & Optimize Tags For SEO
Persons that are particularly internet or technology savvy might not know what a title tag is not to talk of knowing the importance. Basically, a title tag is what gives a definition to the title of a web page. It is a very important element of a website especially as it helps with SEO, conversions, and usability.
While the many advantages and reasons why you need optimize the title tag of your website cannot be fully discussed, the best practices for optimized title tags are mentioned below.
Branded Title Tag
This simply means making sure that the title tag of the home page of the website is having the grand name of the business at its beginning. The brand can however be used at the end in the other pages of the website.
Keywords should be at the beginning
It is always great to have your keywords entered at the beginning of the title tag. The home page is exempted from this practice as it has to be in your brand name. this helps search engines to easily rank your website and it also helps you get more traffic to your website as people are easily attracted to website’s that place keywords at the beginning.
Use key phrases as much as possible
It is best to use long-tail keywords if you happen to fall into a niche that is relatively competitive. These keywords should be specific to what search engine users are likely to type and not competitive keywords.
Your keywords should contain synonyms that are lower in competitive rates. This helps search engines to easily identify associations and return the found ones in search results.
The use of pipes in the separation of terms in your titles makes them look tidy in search results. This allows users to easily scan the title tag for information that are relevant to their search. It also improves usability.
Your blog posts can be named with the use of numbers at the beginning of the title. Just like the use of pipes, it helps to improve usability. Placing the number at the start also helps as people read from left to right, at least in majority of the languages.
Usage of Unique Page Titles
The importance of this cannot be overemphasized. This is an essential feature of all the pages on the website. It is however important that these titles are not identical.
Include your USP in the Title
You cannot afford to overlook your Unique Selling Point in title and even as difficult as it seems to have the information included without getting past the 70 characters limit that will appear to the search engine user, it is very important to ensure that your unique features are included.
Use a maximum of Two Keywords
This is particularly important for the readability of the page title. For SEO and usability, the ideal number of keywords would be one or two at max. Having too many keywords in the title tag would only make it look stuffy with keyword which would adversely affect your rankings.
Make the Page Titles relevant
Your page titles are as good as nothing if the titles are not relevant to the content of the web page. Your web page should be an extension of the title tag and that is what users expect to see.
These practices would help turn your web page into an asset if followed.